Resonata Consulting is a New Breed of Bespoke Data Consultancy. We use Business Development and Data Research Techniques to deliver Bespoke Data Solutions that are 100% built around your Individual Business Data project needs.
Our specialisms are in three core areas:
Business Mailing List Acquisition: The New Mailing List Brokering that produces bespoke, deeply researched and relevant prospect data.
Project Managed Data Cleansing: Bespoke Data Enhancement Solutions.
Actionable Data Insight: Bespoke Business Data Solutions designed to maximise the intelligence from your existing data.
Resonata Consulting is a Research and Insight-led Bespoke Data Consultancy. We apply our Business Development and Data experience to deliver commercially viable Business Data Solutions to you.
We have experienced the challenges faced by marketing and business development functions first hand, so we can help you deploy your business data in the most effective way to deliver eye-opening results in these areas.
As an Independent Consultancy, Resonata Consulting sources data on and off-market by negotiating with list owners and licensees on behalf of our clients. We also undertake data cleansing projects and offer a range of strategic data intelligence services.
Everything we do comes from a belief in taking a truly consultative approach; working closely with clients to discover their requirements in great depth. Read more about our services.
Resonata Consulting’s primary experience and focus is with the business services industry.
We mainly work with market research agencies, marketing agencies, business development agencies, b2b publishers and online information providers but also have a track record with business membership organisations and companies that seek to improve the results they get from their business prospect data.
What unites the types of clients that we work with is the recognition of the power of accurately researched data to pinpoint prospects and deliver actionable results.
Resonata Consulting was created by Matthew Baker and Ivo Vermeulen. The concept for the company was formed several years ago after Matthew and Ivo developed a successful consultative approach to acquiring new business prospects. They soon found that their in-depth research methods and sharp commercial focus led to exceptional sales. In fact they outperformed the market.
Resonata Consulting has been developed over several years to become the business that it is today: a New Breed of Bespoke Data Consultancy that works in a pro-active and engaging manner to produce bespoke, deeply researched actionable data solutions.
Matthew Baker has over ten years business experience in high profile roles at commercially focussed organisations. He started his career abroad building up a successful business in Mexico before moving back to London to build up his Business Development and Data Career at LexisNexis, CMP Publishing and The Practical Law Company.
Before co-founding Resonata Consulting with Ivo Vermeulen, Matthew worked as an independent business development consultant for a number of online information companies and business membership organisations where he has advised on the content and roll out of B2B data solutions, and sales and marketing strategies.
Matthew has sharp data insight, is widely connected in the marketing and data industry and is extremely solution and client driven.
Ivo Vermeulen has been involved in business development and consultancy for more than a decade. He started his career in South East Asia as a marketing consultant where he designed and implemented a feasibility study for one of the leading surf companies in Indonesia.
After moving to London, Ivo furthered his experience in business development and data intelligence by working for some of the leading publishers and data intelligence providers such as LexisNexis, Proudfoot Consulting, and The Financial Times Group working with some of the leading professional services firms across Europe..
Ivo co-founded Resonata Consulting with Matthew Baker and prides himself as having a keen eye for detail and a structured approach to data and business development.
"I strongly believe that business development can benefit greatly from researched intelligence - shortening sales cycles and enhancing customer recognition".
Resonata Consulting provides flexible services with a level of involvement determined by you, tailored to your scope and budget. Therefore we ensure that our bespoke data services are cost-effective at all times.
Business Mailing List Acquisition: The New Mailing List Brokering that produces Bespoke, Deeply Researched and Relevant Prospect Data.
Business Mailing List Acquisition – the new list brokering
Acquiring bespoke business data intelligently is the new of mailing list brokering and Resonata Consulting is leading the way with bespoke research-led methods and intelligent industry insight.
The outcome is quality-focused bespoke prospect data that is built to outperform the market.
How the Business Mailing List Acquisition works:
Challenge Resonata Consulting with your bespoke business mailing list acquisition.
Project Managed Data Cleansing
Our Data Cleansing (often called Data Enhancement or Data Cleaning) service like our Business Mailing List Acquisition Service is bespoke and was developed with you in mind. Our data enhancement service was developed because there is no one size fits all solution when it comes to Data Cleansing and we understand this better than most!Your data may be held in your existing CRM systems, a number of Excel spreadsheets or it may have recently been acquired through a Data Owner or Mailing List Broker. Regardless of the source and location though, your business data may not be clean and actionable.
Want to know how clean your data is?
Discover how good your current data quality is by taking advantage of our Free Business Data Audit.Contact us and we will arrange a Free Data Cleansing Audit that can highlight any areas of concern in the data that you rely on.Resonata Consulting's rigorous and research-led approach to data cleansing will reverse the decline in prospect data quality and keep your business data as one of your largest assets.
Why cleanse your existing data?
• Saves money because you will no longer market to businesses that do not exist.• Achieve better response rates by re-engaging with lapsed clients.• Protects your brand because you appear professional and in control.• Reduces your Carbon Footprint which in turn enhances your Corporate Social Responsibility.• Compliance with the Data Protection Act - ‘Personal data shall be accurate and, where necessary, kept up to date’.Resonata Consulting's rigorous, research-based approach to Data Cleansing will halt and reverse the deterioration in your prospect data quality - so your database becomes a true asset and not a liability.As project managers we oversee, and closely guide the data enhancement project whilst continuously evaluating our validation and data cleansing partner’s performance in order to provide accurate and robust data enhancement.Consequently we are impartial regarding particular Data Cleansing or Data Enhancement Providers. Everything we do is tailored to you and your business needs; we evaluate and research the best solutions for your needs.Challenge Resonata Consulting with your data cleansing project.
Resonata Consulting helps you to get more from the business data that you already own by taking a helicopter view of your internally and externally sourced data. This in turn enables us to reveal business critical information.
We help you discover new ways to:
We have the research skills, insight and determination to provide you with the tools to achieve actionable results to hone your competitive edge.
Resonata Consulting works to your specification making sure that the projects are delivered on time and on budget.
Speak to Resonata Consulting with your business database headaches.Contact us if you wish you to know more about how we can help you make the difference between normal prospect data and intelligent prospect data
Business Mailing List Acquisition Project
Researched Data and Business List Acquisition Project
Bespoke Market Research Project in Vietnam
READ MORE
Resonata Consulting is now working with new clients in a number of exciting sectors and...
It’s been a busy time for us lately, especially with the launch of the new website, new client briefs, existing clients coming back to us, networking and lots of client meetings but unfortunately that has meant that we have neglected the blog for a while – our aim is to update the blog once a week!
This week I wanted to talk about and touch upon data cleansing as in a recession it is perhaps even more important to keep your data up to date. After-all many of us are trying to cut costs wherever we can but we also know when to make the right investments in order to continue to speak to our current clients and on the flipside of that acquire meaningful and deeply researched data that will enable you to be speaking to the right companies for the products and/or services that you deliver.
Over time, companies collect a significant amount of existing client and new client data. They can have entire databases of lapsed, current and potential client data but it is not necessarily all accurate and actionable data. Data cleansing is something that should be done at least twice a year (business data often decays at the rate of 40% plus per year). If you want to make the most of your existing client data so you can keep running effective campaigns, it could be time to take a second look at your existing database. Removing incorrect details can save you time and money when prospecting potential clients, speaking to existing clients or speaking to lapsed clients.
If client data is entered incorrectly, it can cause data headaches at a later date. If that same piece of data is entered differently more than once then the two opposing records can result in an inefficient process, confused and untrusting potential clients and confused sales staff. If you store data such as physical addresses, phone numbers or email addresses you need to make sure that the rate of duplication kept to an absolute minimum – hence my recommendation to cleanse your data at least twice a year –more if it is in consistent use. Precise data is essential business incorrect data can very easily impede on your otherwise successful sales and marketing campaigns.So is this the sort of exercise you would like to do in-house?
Outsourcing the cleansing of your data is a much more efficient, easy and less costly exercise and you can get your be sales and marketing data in great shape without the headaches of doing it in-house. Employ a professional organisation to give you a full data audit and you’ll be left with valid, de-duplicated data on prospects that are ready to be engaged. The data cleansing exercise will systematically go through your data and ensure that the records your teams use remain accurate. At the same time, you can unleash a two-pronged attack on your data, cleansing it one on hand and using that data to provide new sales and marketing leads for your staff to close on the other.
So, if the reason why so many sales and marketing campaigns receive low hit rates is just incorrect data, then data cleansing is a way to invest in your company. People move companies, change jobs, transfer extensions and within a year, up to 40% of your database is out of date and incorrect.So without putting too much of a frightener on you and just by explaining that data cleansing is an investment, some of our clients are coming around to this and at the same time buying highly researched, accurate and hard to get data from us which we know is pre-cleansed!
Do you need bespoke business mailing lists? Perhaps you are unsure about the quality of your internal data? Or maybe you want a completely fresh approach to your data strategy to see how it can better fit your company's model and vision?
Contact us with your data challenge.
You can email us on challengeus (at) resonata.co.uk, use the free text box on the right-hand side or call us directly on + 44 (0)203 3328 4990.
We will be delighted to arrange an initial, complimentary consultation to discuss how we can help you achieve your business data goals.